PPC

Weekly Search Roundup – 24th January 2020

Webpages in the featured snippet position will no longer appear in organic search results

Google has confirmed that webpages in the featured snippet position will not be repeated in organic listings. The change has been rolled out worldwide. Previously, the sight of a webpage appearing in the featured snippet position and in organic listings was common.Read the rest

Weekly Search Roundup – 17th January 2020

Google has begun to roll out a new January 2020 core update

Google announced on Monday 13th that the first core update of the year will begin to be rolled out. Whether this update will have a significant impact on rankings is still unclear.Read the rest

Weekly Search Roundup – 10th January 2020

Google has now started to display ‘request quotes’ buttons for Local Services Ads on mobile

The new functionality from Google, which includes a ‘Request Quotes’ button, is part of Local Services Ads on mobile – what is not yet clear is whether this applies to desktop as well.Read the rest

Weekly Search Roundup – 20th December 2019

Google Local Business Profiles are now showing carousels of reviews 

Google has been busy recently, with many users spotting a new carousel format on business profiles (appearing more prominently on local business profiles). This new format is great for better-promoting businesses as users can see more reviews without having to click “see all reviews”, which allows users to get a better understanding of the quality of product or service the business is offering.Read the rest

Weekly Search Roundup – 9th December 2019

Google Maps is becoming more social with a new Local Guides follow feature 

For many years, Google’s Local Guides program has provided reviews, images, and other content. However, the guides are about to become visible. Many users from various cities across the world will have the ability to follow Local Guides and see local recommendations of places and things to do in those areas.Read the rest

Making The Most Of The Google Display Network

Despite the continued dominance of Google within the world of PPC, it continually surprises me how little the Display Network is used as part of a holistic paid strategy.

Seemingly viewed by many -if at all- as a throwaway, bolt-on campaign for retargeting; the Display Network has the capability to be so much more.Read the rest

Google Adwords Logo

Advance Adwords Account Set Up Techniques

There are many different components that go into building a successful AdWords campaign. These include planning the account structure, choosing the right keywords, and writing new ad copy. However, these are really just the requisite tasks that should be done as an minimum.… Read the rest

Google Data Studio

Five Reasons to Use Data Studio

Data Studio is an intuitive reporting platform that processes raw data into shareable media. Users may grant peer access so as to allow multi-site project collaboration. We believe that the platform’s efficiency is second to none. This is down to features such as the ability to draw information from many data sources, including Google Analytics, AdWords, YouTube, and Search Console.Read the rest

Quality Score

Google AdWords Quality Score


What is Quality Score?

Quality Score (QS) is the key to a successful paid search marketing campaign. While many PPC advertisers and marketers find this to be a frustrating metric to fully understand and master, it can help you to stand out from the crowd while paying less than your competitors.Read the rest

Why You Should Be Using Google Ad Extensions

Do you want to make your ad stand out from the competition for all the right reasons? If you answered YES, then you need to master AdWords Ad Extensions. These extensions enable additional information to be shown with your ad. This gives greater incentives for individuals to select your company.… Read the rest