PPC

Making The Most Of The Google Display Network

Despite the continued dominance of Google within the world of PPC, it continually surprises me how little the Display Network is used as part of a holistic paid strategy.

Seemingly viewed by many -if at all- as a throwaway, bolt-on campaign for retargeting; the Display Network has the capability to be so much more.Read the rest

Google Adwords Logo

Advance Adwords Account Set Up Techniques

There are many different components that go into building a successful AdWords campaign. These include planning the account structure, choosing the right keywords, and writing new ad copy. However, these are really just the requisite tasks that should be done as an minimum.… Read the rest

Google Data Studio

Five Reasons to Use Data Studio

Data Studio is an intuitive reporting platform that processes raw data into shareable media. Users may grant peer access so as to allow multi-site project collaboration. We believe that the platform’s efficiency is second to none. This is down to features such as the ability to draw information from many data sources, including Google Analytics, AdWords, YouTube, and Search Console.Read the rest

Quality Score

Google AdWords Quality Score


What is Quality Score?

Quality Score (QS) is the key to a successful paid search marketing campaign. While many PPC advertisers and marketers find this to be a frustrating metric to fully understand and master, it can help you to stand out from the crowd while paying less than your competitors.Read the rest

Why You Should Be Using Google Ad Extensions

Do you want to make your ad stand out from the competition for all the right reasons? If you answered YES, then you need to master AdWords Ad Extensions. These extensions enable additional information to be shown with your ad. This gives greater incentives for individuals to select your company.… Read the rest

New AdWords Dashboard – Better or Worse?

 

The New AdWords Dashboard

More and more accounts have now been granted beta access to the new dashboard. If you decide to try out the beta version you are able to switch back to the old version if required.

When going into the new dashboard, I was a little taken aback and unsure where to start!… Read the rest

How To Perform Your Weekly PPC Tune Up!

Okay so be honest you’ve not got round to optimising all of your clients Adwords accounts this week due to the bank holiday and short working week. Here’s some points you may want to work through on a weekly basis. You can go as granular as you want with this one but these are great points to use as a basis.… Read the rest

optimising PPC for conversion

PPC Conversion Rate and Optimisation

When you advertise online, whether on Google Adwords, Bing, Facebook Twitter, LinkedIn or on other advertising platforms, one of your main goals is to get your prospective users perform a desired action. Normally a response to your call-to-action, CTA, which may involve, filling out a form on your site, buying a product, calling your business etc.… Read the rest

adwords rlsa practice

Super Charge Adwords RLSA With Best Practices

The vast majority of internet users would not make a purchase or complete a form on their first visit to your website. So I recommend you super charge Adwords RLSA with the following best practices. RLSA provided by Adwords is a way to show your ads as a reminder to some visitors who previously visited your site, as they do follow-up searches on Google.… Read the rest

AdWords is now testing click to text message ad extensions

Google are currently in the process of Beta testing message extensions within the adverts sitelinks. And as people rely on mobile search more and more, this ties in with their “mobile first” stance.

These will essentially give the user another means of getting in touch with the advertiser as opposed to the call extension.… Read the rest