Pay Per Click

Making The Most Of The Google Display Network

Despite the continued dominance of Google within the world of PPC, it continually surprises me how little the Display Network is used as part of a holistic paid strategy.

Seemingly viewed by many -if at all- as a throwaway, bolt-on campaign for retargeting; the Display Network has the capability to be so much more.Read the rest

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Advance Adwords Account Set Up Techniques

There are many different components that go into building a successful AdWords campaign. These include planning the account structure, choosing the right keywords, and writing new ad copy. However, these are really just the requisite tasks that should be done as an minimum.… Read the rest