Paid Social

Facebook Audiences

Facebook 101: Audience Targeting Basics

Maximising  ad visibility within a targeted audience is a crucial aspect of social media advertising. However, with so many users to potentially advertise to, how do you decide which cohorts of users to target? In theory, a Facebook advertising campaign has the power to reach 1 in 3 people – so hardly very targeted.Read the rest

Is Your Business Taking Advantage of Instagram Stories?

With over 1 billion active users, Instagram is a social platform to be reckoned with. In the past year Instagram has launched some pretty cool features for business accounts including access to user analytics, paid partnership tools and additional features on Instagram stories – such as the swipe up function – that personal accounts cannot currently access.… Read the rest

Facebook Campaigns Top Tips

Top Tips For Creating A Facebook Advertising Campaign

Step 1. Set Goals For Facebook Ads

Before diving in and creating a bunch of Facebook Ads, take the time to establish realistic goals. The success of any campaign may then be measured against these desired outcomes.

Goals may include:

  • Generate New Leads
  • Boosted User Engagement
  • Increased Brand Awareness
  • Increased Landing Page Traffic
  • Generate ‘Business Event’ Awareness

The value of outlining a series of campaign objectives not only includes creating a checklist against which future success may be measured, but also allows project leaders to employ and manipulate best-fit strategies that will help towards achieving these goals.Read the rest