Maximising ad visibility within a targeted audience is a crucial aspect of social media advertising. However, with so many users to potentially advertise to, how do you decide which cohorts of users to target? In theory, a Facebook advertising campaign has the power to reach 1 in 3 people – so hardly very targeted.… Read the rest
Before diving in and creating a bunch of Facebook Ads, take the time to establish realistic goals. The success of any campaign may then be measured against these desired outcomes.
Goals may include:
The value of outlining a series of campaign objectives not only includes creating a checklist against which future success may be measured, but also allows project leaders to employ and manipulate best-fit strategies that will help towards achieving these goals.… Read the rest
