Outreach

So You Wanna Make A Sandwich? Why Digital PR is NOT the New Link Building

When you want a sandwich, how do you make it? What are your main ingredients? Bread and filling, surely? Link Building is the bread and good content is the filling in this SEO-Strategy sandwich metaphor. “What about the butter?” I hear you cry!… Read the rest

GDPR And Outreach: Why It’s Not All Doom And Gloom

For the majority of us SEOs, links are a very important part of our job. Of course, link-building itself comes in many different forms. For some, link-building comes via PR campaigns, for others links are part of a blogger outreach campaign (we do both here at MS).… Read the rest

Freddie Starr Ate My Content Marketing Idea: What Makes Your Story Newsworthy?

We love a good headline here at Marketing Signals. There have been some real crackers of the years, but it can’t be denied they’re hard to come by.

Unfortunately our clients are without anecdotes about ham(ster) sandwiches and 1980s comics. Nor are there any kiss and tell stories with cast members of TOWIE.Read the rest

GDPR 2018: Are You Prepared?

The GDPR implementation deadline is approaching in a matter of a few months, but are you and your business prepared?

What is the GDPR?

In a nutshell, it is the result of nearly four years of discussion, and work, to help the EU bring data protection into line with modern technology and business workings.… Read the rest

how to work with micro influencers

Why You Should Include Micro Influencers In Your Outreach Strategy

Micro Influencer is a millennial term, but what does it actually mean?

Unlike celebrities (who have millions of followers across their social channels) a micro influencer has fewer followers who are more engaged with their content. Think of them as your average Joe who has built up a dedicated following from zero.Read the rest

5 Chrome plugins that will help with blogger outreach

Google Chrome now has an impressive 59% share of the browser market. Not bad considering it was last mainstream browser to join the market in 2008. One of the key reasons for it’s success (aside from it’s superior loading speed) is the ability to add third party extensions which enable users to executive a myriad of different tasks from within the browser.… Read the rest

5 Things About Outreach You Should Know

Outreach, PR, and link building may, deep down, be largely different beasts, but they do share one major thing in common; they involve getting in contact with people (often complete strangers, or at least people you’ve never met face to face) and asking them to engage with some kind of content you or your client has produced.… Read the rest