Mining For Gold: Where To Dig For The Best Link Opportunities

Back in ’96, Larry Page and Sergey Brin began to design the search engine that would become Google. The project was named Backrub as a nod toward the significance of backlinks. Links were – and remain to this day – a key pillar of SEO.Read the rest


Disavowing the “Globe” network of sites

We conduct a lot of link profile management for our clients either as part of our SEO activity or as a one-off for agencies (via our Partner Programme) and SEO / marketing managers around the world.

One of the most common network of spam sites we see is part of what we call “The Globe Network”.… Read the rest

Do shares on social media improve your SEO?

Link building is imperative to increasing your domain authority and page rank, but not any type of link is valid. You need to create interesting and high-quality links for your target audience. For this purpose, you need to bear in mind the following factors:

  • Topic-related links: The links must be related to the topic of your article and must match the theme and keywords used across it.
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How to check your backlinks properly

Managing your Backlink Profile – Why you need to know what you’re doing!

The Bane Of The Backlink

Backlinks, they’re a pain in the a** but we can’t live without them. As Gary Illyes said back in November 2016, “Ranking without links is really, really hard”. He should know, after all, he is the Chief of Sunshine and Happiness at Google (despite the wishy-washy job title, he’s kind of a big deal!).… Read the rest

Technical Trends in Blogging for 2017

Let’s take a look at some of the biggest trends we can expect to see in blogging this year.

We’ll consider existing trends like Responsive Web Design (RWP) and new trends like Google Voice Search.

AMP and Accessible Content

You might not be aware of the importance of your website performance across all devices and speed delivering content, however, according to a study carried out by Kissmetrics, 40% of mobile users bounce out of a page if it doesn’t load in just 3 secs.… Read the rest

Metrics Matter: Domain Authority, Citation Flow and Trust Flow

As a professional digital marketing agency, it is vitally important for Marketing Signals to maintain and increase an inventory of high quality websites and blogs. In order to provide our clients with the best choices to expose their businesses on the Internet.… Read the rest

Content Marketing: Are Links More Important Than Conversions?

Since the advent of content marketing, marketers have realised the importance of defining the correct target audience. Typically, if you speak to a business about who their target audience is, they will often begin to profile their average customer. However, should this audience be defined only as people interested in buying the product or service?… Read the rest

The Road to a Successful Reconsideration Request

A reconsideration request is so much more than a politely written letter to Google telling them why your site should be re-included into the search engine rankings. It’s the culmination of hours of analysis, emailing and auditing to make sure your site is free from quality guideline infringements.… Read the rest