How to maximise conversion rate when building a lead generation site

Most online businesses fall into two categories, they either sell their products online or instead take enquiries for their services via their website. For sites which want to generate new business leads, the overarching website goal will be to convince the user to submit their details.… Read the rest

Is Your Content Clickable?

Clickable content starts off with great copy. But how do you get people to click on that link and start reading it?

If you have found yourself becoming increasingly frustrated or disappointed over the lack of clicks on your tweeted links, or page views of your latest blog posts.… Read the rest