Content

Content is King. Data isn’t Beautiful, it’s God-Like

They say content is king. But what on earth does that make data? Sure a viral video may get your message seen around the world, but who remembers Fenton today? He’s probably dead. You remember Fenton, don’t you? The dog chasing the deer?… Read the rest

Are You Falling For These SEO Mistakes?

In the world of SEO, algorithms are constantly updating. Techniques that were considered common practice a few years ago could now face penalties. To this end, the most practical advice in avoiding any potential pitfalls is to keep up to date with the latest industry news and Google algorithm roll outs.Read the rest

So You Wanna Make A Sandwich? Why Digital PR is NOT the New Link Building

When you want a sandwich, how do you make it? What are your main ingredients? Bread and filling, surely? Link Building is the bread and good content is the filling in this SEO-Strategy sandwich metaphor. “What about the butter?” I hear you cry!… Read the rest

How to Rank Position 0 – Our Tips & Guides to Featured Snippets

Featured snippets otherwise known as “Position 0” are a great way to increase your visibility in search. Research conducted by HubSpot found that by ranking position 0 for around 5,000 queries, their click through rate increased by 114%. Below are our tips and a guide on how to get started on ranking your website in position 0.… Read the rest

Renew, Reuse & Recycle – How to Give Your Content a Spring Clean

Creating high quality and engaging content is one of the most effective ways to promote your business on the internet. The benefits are threefold. Firstly, it will put your message across to existing and prospective customers who are browsing your site.… Read the rest

How to find free stock images online for your website or blog

“A picture is worth a thousand words….”

If you run a website or blog, it’s really important you use original and high-resolution images. Using high-quality imagery will help to give your site trust and credibility from those who visit it. However images are not only important for your website, they are also important for using on social media.Read the rest

How I Became A Writer

I met Helen online. I never thought I’d be the kind of person to find ‘the one’ over the internet, but that’s what people do now. Between working all day and avoiding the gym all night, there’s almost no time at all to break out the duty-free aftershave and pretend 30 is still young enough for night clubs.Read the rest

Hootsuite Social Media Planning Tool

The Benefits of Using Hootsuite to Manage Your Company’s Social Media

What is Hootsuite?

Hootsuite is a tool you might have already heard a lot about in the marketing world, and might already be aware that it involves social media. However, you may be wondering, what exactly does it do, and is it really worth using?… Read the rest

5 Things About Outreach You Should Know

Outreach, PR, and link building may, deep down, be largely different beasts, but they do share one major thing in common; they involve getting in contact with people (often complete strangers, or at least people you’ve never met face to face) and asking them to engage with some kind of content you or your client has produced.… Read the rest

On Page SEO Factors To Consider For E-Commerce Category Pages

Organic search competition is fierce and particularly crowded for e-commerce sites, as e-commerce is becoming an increasingly crowded landscape. So it’s worth allocating time and resource to ensure that your product category pages are fully optimised, should you wish to stand a chance against the competition and help your site rank higher on Google.Read the rest