Content Marketing

The UK Content Marketing Trends in 2017

Following our recent post on the technical trends in blogging, we’re going to take a look at some of the top content marketing trends to look out for in 2017.

The Content Marketing Institute have recently published their annual Content Marketing in the UK report.Read the rest

Technical Trends in Blogging for 2017

Let’s take a look at some of the biggest trends we can expect to see in blogging this year.

We’ll consider existing trends like Responsive Web Design (RWP) and new trends like Google Voice Search.

AMP and Accessible Content

You might not be aware of the importance of your website performance across all devices and speed delivering content, however, according to a study carried out by Kissmetrics, 40% of mobile users bounce out of a page if it doesn’t load in just 3 secs.… Read the rest

how to plan a successful blogger outreach campaign

5 Questions To Ask Yourself Before Starting A Blogger Outreach Campaign

In 2017, there will probably be millions of people starting up a new blog for business or personal use. I guess it won’t be long until the phrase ‘every man and his dog’ is updated to ‘every man and his blog’.Read the rest

Five Mistakes You Didn’t Know You Were Making

In my previous blog post, I talked about how to improve your website instantly with only a few tips, but I did not begin to discuss what elements you should avoid including in your blog. Believe it or not, it doesn’t matter how much money you invest in owning the best design on the web if you don’t take into account some factors that may be annoying for your audience.… Read the rest

How To Write An Effective Outreach Email

You have spent hours planning the perfect outreach strategy. You have done lots of research and have identified the influencers, bloggers and journalists you wish to approach. The next step – and the most crucial! – is the task of creating an effective outreach email that will deliver a high response rate and really catch your recipient’s attention.… Read the rest

Metrics Matter: Domain Authority, Citation Flow and Trust Flow

As a professional digital marketing agency, it is vitally important for Marketing Signals to maintain and increase an inventory of high quality websites and blogs. In order to provide our clients with the best choices to expose their businesses on the Internet.… Read the rest

Infographics: the right choice for your business

Infographics: the right choice for your business

Infographics are gaining ground in digital marketing nowadays as an increasing number of companies are realizing that it is the best way to put complex information across and to be shared. Infographics are defined by their eye-catching colors and design, funny vignettes and texts, engaging content and information easy to digest and remember.… Read the rest

5 Ways To Increase Your Blog’s Exposure

It would seem that every man and his dog has a blog these days, from your kids to your colleagues and your next door neighbours. But, having a blog is an important entity for every business. As not only does it reflect your brand or company values, personality and expertise.… Read the rest

Will Content Still Be King in 2016?

“Content is King” Bill Gates, January 1996

Following on from David’s blog post the other week, which looked at how link building will change in 2016? I thought I would ponder on whether content will still be king in 2016, from a blogger’s perspective and 20 years on from Bill Gates’s statement.… Read the rest

How to Measure Content Success

how to measure content success

Content enables brands to deliver a message to their target audience and is a crucial form of communication. We can see brands using content for news, promotions or anything informative that will be of some benefit to their audience. With the main aim being, for content to be engaged with.… Read the rest