Content Marketing

Golden Rules On How To Write a High-Impact Headline

In digital marketing, content is king. This means that we must communicate well researched information (that is of high value to the target demographic) through the most appropriate channels. However, some marketers are not fully aware that a distinct headline can in itself help to drive traffic – you could, for example, write the perfect article but fail to achieve a high level of engagement due to an uninteresting headline.… Read the rest

Social Meowdia Explained

5 Content Tips I Learned At Brighton SEO

Social Meowdia Explained

Brighton SEO is a digital marketing conference held twice a year. The conference has grown from a conversation in a pub about some SEOs getting together to the biggest conference of its kind in the UK. I, along with several of my colleagues, recently attended for the third time, hoping to boost our digital marketing skills and learn new ways of working.… Read the rest

Freddie Starr Ate My Content Marketing Idea: What Makes Your Story Newsworthy?

We love a good headline here at Marketing Signals. There have been some real crackers of the years, but it can’t be denied they’re hard to come by.

Unfortunately our clients are without anecdotes about ham(ster) sandwiches and 1980s comics. Nor are there any kiss and tell stories with cast members of TOWIE.Read the rest

Renew, Reuse & Recycle – How to Give Your Content a Spring Clean

Creating high quality and engaging content is one of the most effective ways to promote your business on the internet. The benefits are threefold. Firstly, it will put your message across to existing and prospective customers who are browsing your site.… Read the rest

The Do’s and Don’ts of Content Marketing According to a Content Marketer

I’m sure you’ve all heard the phrase ‘content is king’ before. You’re probably bored to tears of hearing it. But it is true and when it comes to digital marketing, producing informative, entertaining and original content, will help put you ahead of your competitors.Read the rest

How to find free stock images online for your website or blog

“A picture is worth a thousand words….”

If you run a website or blog, it’s really important you use original and high-resolution images. Using high-quality imagery will help to give your site trust and credibility from those who visit it. However images are not only important for your website, they are also important for using on social media.Read the rest

5 Things About Outreach You Should Know

Outreach, PR, and link building may, deep down, be largely different beasts, but they do share one major thing in common; they involve getting in contact with people (often complete strangers, or at least people you’ve never met face to face) and asking them to engage with some kind of content you or your client has produced.… Read the rest

Do shares on social media improve your SEO?

Link building is imperative to increasing your domain authority and page rank, but not any type of link is valid. You need to create interesting and high-quality links for your target audience. For this purpose, you need to bear in mind the following factors:

  • Topic-related links: The links must be related to the topic of your article and must match the theme and keywords used across it.
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How to write a killer outreach subject line

Running an effective outreach campaign is one of the cornerstones of any successful SEO campaign. Whether you are outreaching to promote new content, undertake some gifting or are just asking for links, email is usually the most efficient and scalable means of communicating with site owners.… Read the rest

Quick SEO Blog Wins

Quick SEO Blog Wins

Quick SEO Blog Wins

Quick SEO Blog Wins You Could Be Missing

As we all know – and if you didn’t already, you will in a minute – a blog is an integral part of any website and online business. Not only will it build trust with your audience and customers, whilst placing you as an expert in your industry.… Read the rest