Business & Misc

How to maximise conversion rate when building a lead generation site

Most online businesses fall into two categories, they either sell their products online or instead take enquiries for their services via their website. For sites which want to generate new business leads, the overarching website goal will be to convince the user to submit their details.… Read the rest

Opportunity knocks everywhere

People often ask me what the sales strategy I adopt within my businesses.

Usually I am quite secretive as I try and think differently to most and find untapped veins and niches that many agencies may overlook yet the industry has high transactional values online.… Read the rest

Business attire in digital – What should you wear?

So, I am often asked why  I never wear a shirt and tie for work? After all I do run the front end of Marketing Signals and I am one of the faces of the company.

We recently published a content piece for one of our clients based around a survey they conducted with over 1000 business people – The graphic is embedded at the bottom of this post.… Read the rest

Guide to Protecting your Data against Loss and Theft

Dr Pepper - What's the worst that could happen
Could you imagine what it would be like if you lost either your personal laptop or even your company’s laptop? Like our mobile phones, they contain pretty much everything about us and help us to go about our daily lives in a carefree way.… Read the rest

Making the most of a conference trip.

Like many of you we enjoy all that a good conference trip can bring. I have been speaking, attending and even exhibiting at conferences for well over a decade now and there are a few things that I always do to make sure that I get the most out of the trip.… Read the rest

Inbox survival tactics

Like many of you we here at Marketing Signals spend a large part of our working week managing the endless torrent of email that arrives in our inboxes. Marketing Signals is a highly transactional business and that combined with the fact that I help take on first line support for LinkRisk too means its more of a flood than a trickle nowadays.… Read the rest