Branding

Five Mistakes You Didn’t Know You Were Making

In my previous blog post, I talked about how to improve your website instantly with only a few tips, but I did not begin to discuss what elements you should avoid including in your blog. Believe it or not, it doesn’t matter how much money you invest in owning the best design on the web if you don’t take into account some factors that may be annoying for your audience.… Read the rest

How to maximise conversion rate when building a lead generation site

Most online businesses fall into two categories, they either sell their products online or instead take enquiries for their services via their website. For sites which want to generate new business leads, the overarching website goal will be to convince the user to submit their details.… Read the rest

Email Signatures: The Good, The Bad & The What Were You Thinking?

Email is one of those things we use every day without really giving it much thought. We send them, we receive them, we send quite a lot of them to the spam folder, never to be seen again and well, we also archive a hell of a lot of them too!… Read the rest