Our client is a US based fashion retailers focusing on prom dresses and evening gowns. With a solid base from a NY retail store and warehouse, the next step was to push harder online and focus in on prom dresses as although seasonal, should generate more revenue.
The client wanted to increase visibility for generic searches, colour-led searches as well as searches for individual designers.
The client also wanted to increase their visibility within the fashion world to sell ball gowns to those that wore one of their prom dresses as they grow up.
To catch the competition they identified a need for a large number of quality links spread across a wide number of pages – home, category and product.