The Remit

The client was a new entrant into the car servicing comparison market. It was a brand new domain name with no history or authority

Another agency was handling technical aspects and conversion. Our remit was to grow the link profile in terms of quality whilst ensuring all work existed for legitimate reasons. We had to get the domain authority raised and keep the Majestic flow metrics as close as possible.

The client wanted us to produce some “cool stuff” that will help us get noticed and also gain editorial links that will help with the SEO.

The end goal being to drive referral traffic, get the brand noticed more (on and offline) and generate the SEO links that will increase overall visibility for the longer tail searches they envisage converting to sale.

The Methodology

Following our creative briefings we decided to start with 2 main campaigns and look to branch smaller ones off the back of them.

  1. We based one around the technology found in cars. How so few of us fully understand what each button does, how the home mechanic is restricted due to everything being controlled by computers.
  2. We also ran a campaign around the batmobile. We looked at how the car used by Batman had evolved over the decades and tried to highlight some of the lesser known variants.
  3. The attention to detail in the content we produced garnered attention within the comic book fraternity and drove a lot of traffic and links.
  4. By using topics that were not directly related to what the client was selling we hoped that it would be seen as slightly less commercially focused which attracts the higher end blogs and news sites.

The Results

The website launched on a brand new domain in October 2015. These stats are from March 2016.

19

Domain Authority

25

TrustFlow of root domain

27

Citation Flow of root domain

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