The client was a new entrant into the car servicing comparison market. It was a brand new domain name with no history or authority
Another agency was handling technical aspects and conversion. Our remit was to grow the link profile in terms of quality whilst ensuring all work existed for legitimate reasons. We had to get the domain authority raised and keep the Majestic flow metrics as close as possible.
The client wanted us to produce some “cool stuff” that will help us get noticed and also gain editorial links that will help with the SEO.
The end goal being to drive referral traffic, get the brand noticed more (on and offline) and generate the SEO links that will increase overall visibility for the longer tail searches they envisage converting to sale.