Blog

Weekly Search Roundup – 17th January 2020

Google has begun to roll out a new January 2020 core update

Google announced on Monday 13th that the first core update of the year will begin to be rolled out. Whether this update will have a significant impact on rankings is still unclear.Read the rest

Weekly Search Roundup – 10th January 2020

Google has now started to display ‘request quotes’ buttons for Local Services Ads on mobile

The new functionality from Google, which includes a ‘Request Quotes’ button, is part of Local Services Ads on mobile – what is not yet clear is whether this applies to desktop as well.Read the rest

Weekly Search Roundup – 20th December 2019

Google Local Business Profiles are now showing carousels of reviews 

Google has been busy recently, with many users spotting a new carousel format on business profiles (appearing more prominently on local business profiles). This new format is great for better-promoting businesses as users can see more reviews without having to click “see all reviews”, which allows users to get a better understanding of the quality of product or service the business is offering.Read the rest

Weekly Search Roundup – 9th December 2019

Google Maps is becoming more social with a new Local Guides follow feature 

For many years, Google’s Local Guides program has provided reviews, images, and other content. However, the guides are about to become visible. Many users from various cities across the world will have the ability to follow Local Guides and see local recommendations of places and things to do in those areas.Read the rest

SEO and PR

PR and SEO: How To Find The Perfect Balance To Create Optimised And Newsworthy Content

PR and SEO can often be worlds apart. For some businesses they are sworn enemies, with teams refusing to work with each other, leading to separate PR campaigns to promote the brand and SEO strategies to improve traffic and ranking. Other businesses and agencies see the value of combining the practices and creating an overarching strategy to achieve and exceed goals.… Read the rest

Amazon Alexa

Voice Search Tips – Optimising for Digital Assistants

Voice search is on the rise and according to comScore, voice searches will account for 50% of all searches in 2020. Question is, are you ready for voice search? Today we will run through the current digital assistants available, the search engines they use and tips for optimising for voice.… Read the rest

Beyond Keywords: Boost Readability (the Greek way)

There’s no easy way to say this, but as far as readability is concerned, your writing is probably as flat and as dull and as boring as a sugar free pancake – as far as Aristotle is concerned, that is…

The ancient Greeks lay the foundations for Western civilisation as we know it.Read the rest

One Day At The Marketing Show North And Keynotes

Marketing Show North is the UK’s largest digital marketing event north of London. Digital marketing professionals flock to the annual expo, eager to meet like-minded marketing professionals and discuss all things creative, sales, customer engagement, and more. This week saw the fourth incarnation of the annual two-day event, which this year played host to 120 exhibitors each offering practical advice and guidance based on the success of recent campaigns.… Read the rest

Mining For Gold: Where To Dig For The Best Link Opportunities

Back in ’96, Larry Page and Sergey Brin began to design the search engine that would become Google. The project was named Backrub as a nod toward the significance of backlinks. Links were – and remain to this day – a key pillar of SEO.Read the rest

Golden Rules On How To Write a High-Impact Headline

In digital marketing, content is king. This means that we must communicate well researched information (that is of high value to the target demographic) through the most appropriate channels. However, some marketers are not fully aware that a distinct headline can in itself help to drive traffic – you could, for example, write the perfect article but fail to achieve a high level of engagement due to an uninteresting headline.… Read the rest