Blog

Freddie Starr Ate My Content Marketing Idea: What Makes Your Story Newsworthy?

We love a good headline here at Marketing Signals. There have been some real crackers of the years, but it can’t be denied they’re hard to come by.

Unfortunately our clients are without anecdotes about ham(ster) sandwiches and 1980s comics. Nor are there any kiss and tell stories with cast members of TOWIE.Read the rest

Renew, Reuse & Recycle – How to Give Your Content a Spring Clean

Creating high quality and engaging content is one of the most effective ways to promote your business on the internet. The benefits are threefold. Firstly, it will put your message across to existing and prospective customers who are browsing your site.… Read the rest

Four ways to land high DA links from UK Universities

Obtaining high quality, high authority links is a prequisite to ranking well on Google. However, getting these links is no easy task and often involves large scale content or digital PR campaigns. Link building as an activity has evolved from a quick and scalable tactic, into a more thought out, more methodical and ultimately more time consuming exercise, with much less guarantee of success.Read the rest

Let’s Encrypt SSL – Secure Your WordPress Website The Easy Way

What is SSL and why is it important?

SSL (Secure Socket Layers) is a web security standard which establishes a secure link via HTTPS between a users browser and the web server. HTTPS is an protocol method that encrypts the data sent and received over the internet.… Read the rest

Quality Score

Google AdWords Quality Score


What is Quality Score?

Quality Score (QS) is the key to a successful paid search marketing campaign. While many PPC advertisers and marketers find this to be a frustrating metric to fully understand and master, it can help you to stand out from the crowd while paying less than your competitors.Read the rest

SEO – is good grammar essential?

Let’s start the new year with a recap on an old question. Is good grammar an SEO ranking factor? Those who follow the forums will tell you that while the answer isn’t clear, it’s probably no.  However, it’s a no with many caveats and pot holes to bear in mind.… Read the rest

GDPR 2018: Are You Prepared?

The GDPR implementation deadline is approaching in a matter of a few months, but are you and your business prepared?

What is the GDPR?

In a nutshell, it is the result of nearly four years of discussion, and work, to help the EU bring data protection into line with modern technology and business workings.… Read the rest

how to work with micro influencers

Why You Should Include Micro Influencers In Your Outreach Strategy

Micro Influencer is a millennial term, but what does it actually mean?

Unlike celebrities (who have millions of followers across their social channels) a micro influencer has fewer followers who are more engaged with their content. Think of them as your average Joe who has built up a dedicated following from zero.Read the rest

SERP window

What is Schema Markup?

Ever wondered why some organic search results contain review stars, listings for events and other features? These are all thanks to Schema Markup, the result of a collaboration between Google, Bing, Yahoo & Yandex with an aim to give search engines more insight on the content of web pages.… Read the rest

Why You Should Be Using Google Ad Extensions

Do you want to make your ad stand out from the competition for all the right reasons? If you answered YES, then you need to master AdWords Ad Extensions. These extensions enable additional information to be shown with your ad. This gives greater incentives for individuals to select your company.… Read the rest