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Facebook Campaigns Top Tips

Top Tips For Creating A Facebook Advertising Campaign

Step 1. Set Goals For Facebook Ads

Before diving in and creating a bunch of Facebook Ads, take the time to establish realistic goals. The success of any campaign may then be measured against these desired outcomes.

Goals may include:

  • Generate New Leads
  • Boosted User Engagement
  • Increased Brand Awareness
  • Increased Landing Page Traffic
  • Generate ‘Business Event’ Awareness

The value of outlining a series of campaign objectives not only includes creating a checklist against which future success may be measured, but also allows project leaders to employ and manipulate best-fit strategies that will help towards achieving these goals.Read the rest

Google Adwords Logo

Advance Adwords Account Set Up Techniques

There are many different components that go into building a successful AdWords campaign. These include planning the account structure, choosing the right keywords, and writing new ad copy. However, these are really just the requisite tasks that should be done as an minimum.… Read the rest

My Marketing Signals Anniversary

HAPPY WORK BIRTHDAY TO ME!!!

Today marks my one year anniversary at Marketing Signals. It’s been 12 whole months since I took on the mantle of Digital Copywriter. Thinking back, I’ve covered some serious ground. I’ve written for fashion. I’ve written for travel.… Read the rest

Why You Should Use a Content Delivery Network?

The internet has come a long way since becoming publically available in 1989. We no longer have to disconnect from the internet when someone wants to use the landline, neither can we only just access the internet from just one device.Read the rest

Google Data Studio

Five Reasons to Use Data Studio

Data Studio is an intuitive reporting platform that processes raw data into shareable media. Users may grant peer access so as to allow multi-site project collaboration. We believe that the platform’s efficiency is second to none. This is down to features such as the ability to draw information from many data sources, including Google Analytics, AdWords, YouTube, and Search Console.Read the rest

Get in shape for GDPR – 2 months to go!

At the end of 2017  we gave an introduction into what the new GDPR was and how it might affect us as digital marketers. Now, with just 2 months to go until it is fully enforceable we delve a little deeper into exactly what you can do to make sure that you’re GDPR compliant and ready for the change!Read the rest

How to Rank Position 0 – Our Tips & Guides to Featured Snippets

Featured snippets otherwise known as “Position 0” are a great way to increase your visibility in search. Research conducted by HubSpot found that by ranking position 0 for around 5,000 queries, their click through rate increased by 114%. Below are our tips and a guide on how to get started on ranking your website in position 0.… Read the rest

Instagram Stories

Is Your Business Taking Advantage of Instagram Stories?

With over 800 million monthly active users, Instagram is a social platform to be reckoned with. In the past year, Instagram has launched some pretty cool features for business accounts including access to user analytics, paid partnership tools and additional features on Instagram stories – such as the swipe up function – that personal accounts cannot currently access.Read the rest

Freddie Starr Ate My Content Marketing Idea: What Makes Your Story Newsworthy?

We love a good headline here at Marketing Signals. There have been some real crackers of the years, but it can’t be denied they’re hard to come by.

Unfortunately our clients are without anecdotes about ham(ster) sandwiches and 1980s comics. Nor are there any kiss and tell stories with cast members of TOWIE.Read the rest

Renew, Reuse & Recycle – How to Give Your Content a Spring Clean

Creating high quality and engaging content is one of the most effective ways to promote your business on the internet. The benefits are threefold. Firstly, it will put your message across to existing and prospective customers who are browsing your site.… Read the rest