Blog

Getting sh*t done – How to get a dev team to implement your SEO recommendations

In its simplest form, at a macro level, SEO can be broadly divided into two composite parts: link building/off-page work and on-page/technical changes. Often, when working with a medium or large organisation, the client will already have a development team in place who are responsible for making the technical on-page changes to the website.… Read the rest

So You Wanna Make A Sandwich? Why Digital PR is NOT the New Link Building

When you want a sandwich, how do you make it? What are your main ingredients? Bread and filling, surely? Link Building is the bread and good content is the filling in this SEO-Strategy sandwich metaphor. “What about the butter?” I hear you cry!… Read the rest

GDPR And Outreach: Why It’s Not All Doom And Gloom

For the majority of us SEOs, links are a very important part of our job. Of course, link-building itself comes in many different forms. For some, link-building comes via PR campaigns, for others links are part of a blogger outreach campaign (we do both here at MS).… Read the rest

Facebook Campaigns Top Tips

Top Tips For Creating A Facebook Advertising Campaign

Step 1. Set Goals For Facebook Ads

Before diving in and creating a bunch of Facebook Ads, take the time to establish realistic goals. The success of any campaign may then be measured against these desired outcomes.

Goals may include:

  • Generate New Leads
  • Boosted User Engagement
  • Increased Brand Awareness
  • Increased Landing Page Traffic
  • Generate ‘Business Event’ Awareness

The value of outlining a series of campaign objectives not only includes creating a checklist against which future success may be measured, but also allows project leaders to employ and manipulate best-fit strategies that will help towards achieving these goals.Read the rest

Google Adwords Logo

Advance Adwords Account Set Up Techniques

There are many different components that go into building a successful AdWords campaign. These include planning the account structure, choosing the right keywords, and writing new ad copy. However, these are really just the requisite tasks that should be done as an minimum.… Read the rest

My Marketing Signals Anniversary

HAPPY WORK BIRTHDAY TO ME!!!

Today marks my one year anniversary at Marketing Signals. It’s been 12 whole months since I took on the mantle of Digital Copywriter. Thinking back, I’ve covered some serious ground. I’ve written for fashion. I’ve written for travel.… Read the rest

Why You Should Use a Content Delivery Network?

The internet has come a long way since becoming publically available in 1989. We no longer have to disconnect from the internet when someone wants to use the landline, neither can we only just access the internet from just one device.Read the rest

Google Data Studio

Five Reasons to Use Data Studio

Data Studio is an intuitive reporting platform that processes raw data into shareable media. Users may grant peer access so as to allow multi-site project collaboration. We believe that the platform’s efficiency is second to none. This is down to features such as the ability to draw information from many data sources, including Google Analytics, AdWords, YouTube, and Search Console.Read the rest

Get in shape for GDPR – 2 months to go!

At the end of 2017  we gave an introduction into what the new GDPR was and how it might affect us as digital marketers. Now, with just 2 months to go until it is fully enforceable we delve a little deeper into exactly what you can do to make sure that you’re GDPR compliant and ready for the change!Read the rest

How to Rank Position 0 – Our Tips & Guides to Featured Snippets

Featured snippets otherwise known as “Position 0” are a great way to increase your visibility in search. Research conducted by HubSpot found that by ranking position 0 for around 5,000 queries, their click through rate increased by 114%. Below are our tips and a guide on how to get started on ranking your website in position 0.… Read the rest