Blog

It Pays To Be Prepared – Blog Management Tips & Tricks

Trying to find the dedicated time that you would like to spend creating new posts for your blog can often be a difficult task amongst a list of, what feels like, one-hundred-thousand other things to do, which can sometimes be difficult to comprehend.… Read the rest

Ello Is It Me You’re Looking For?

Last month we saw the launch of Ello. The invite only social media platform that claimed to be rebelling against Facebook with its simplistic, no advertising, image heavy approach. After a few days of digital marketers making a fuss about it all went a bit quiet for Ello…

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Nothing New To See Here

Ello provided us with nothing new, it was the same old structure just without the advertising (how long could that have lasted?).… Read the rest

The penguins are coming!

If the chatter on the line is anything to go by we are expecting the latest refresh of Google’s Penguin filter any day. For some the update is likely to bring much needed relief and recovery and for others it will mean being thrust into the purgatory of suppressed rankings for months.… Read the rest

Tips for Planning an Ecommerce Website

bvallsAny kind of website requires careful planning and preparation to ensure the desired outcomes. This is especially true for ecommerce sites.

Ecommerce entails a host of unique complexities that aren’t common considerations for non-ecommerce sites. Fortunately, from stock management to SEO and marketing, today’s popular ecommerce platforms have solutions that address almost every element of an online business.… Read the rest

Guide to Protecting your Data against Loss and Theft

Dr Pepper - What's the worst that could happen
Could you imagine what it would be like if you lost either your personal laptop or even your company’s laptop? Like our mobile phones, they contain pretty much everything about us and help us to go about our daily lives in a carefree way.… Read the rest

Where does your audience hang out?

Digital-Marketer-meme

If you are a brand with very little digital knowledge, outsourcing work to an agency is an available option where expertise is on hand to guide you digitally. Many companies tend to make decisions going off what they see is working for other brands, which in some cases have a completely different aesthetic or target audience, meaning that the copied method will not always work for everyone.… Read the rest

How we saved a client $1,000,000 using SEO skills and link data

We are tasked with many weird and wonderful jobs throughout the course of a day but this one seemed worthy of a blog post! It is quite well known that we have a team of people who are well versed in all things digital – be it small scale affiliate hobbies we run on the side to managing multi channel projects for our brand clients.… Read the rest

Ironing out the Facts: Local SEO

Link removal is great. I don’t just have to say that because it’s my job, but it’s a process that actually works, and in most cases has a positive impact on key metrics and visibility.  I have been a part of the link removal team for just over a year now, and have seen some amazingly bad backlink profiles during this time.… Read the rest

How effective is creative branding on the current digital frontline?

Creative and visual branding has changed so rapidly with the development of technology, it would be naive to believe that the branding market just relies heavily on bold colours and well graphically laid out designs, that attracts reader attention, and will cause people to purchase your product or visit your site.… Read the rest

Making the most of a conference trip.

Like many of you we enjoy all that a good conference trip can bring. I have been speaking, attending and even exhibiting at conferences for well over a decade now and there are a few things that I always do to make sure that I get the most out of the trip.… Read the rest