Keeping up in the ever-changing race that is SEM

SEO Race


As digital marketers we work in what is probably one of the most volatile industries, which is constantly changing, adapting and reinventing itself. It can often feel difficult to keep up to date with developments and industry news, whilst juggling numerous accounts and workloads.… Read the rest

Five Reasons Your Business Should Be Blogging in 2015

Is your company blogging, or has your corporate blog been left feeling neglected?

In this day and age, as Bill Gates knows, ‘Content Is King’ and an essential cog within the machine that we call SEO – or ‘online marketing’ as it is being called these days.… Read the rest

Steps To Strengthen Your Business Online

Search-Engine-MarketingWorking at Marketing Signals has given me an insight into a number of different clients. All of these clients have had different needs and wants depending on the size of the company and the industry they are working in. I’ve had the most fun and learnt a lot from working on SME businesses who are looking for a complete overhaul in the way they operate online.… Read the rest

Opportunity knocks everywhere

People often ask me what the sales strategy I adopt within my businesses.

Usually I am quite secretive as I try and think differently to most and find untapped veins and niches that many agencies may overlook yet the industry has high transactional values online.… Read the rest

Its not the links, its the risk…

For many years the prevailing view of anyone building links for ranking improvement was that to acquire links from sites with good ‘link metrics’ was key to success. Since the original Penguin, possibly before that, this has changed.

Links are still very much the signal used by Google to order their search results but which sites actually pass their full value and under what conditions is something every SEO has to contend with.… Read the rest

What Every Web Design Client Should Know

webdesignLooking for a web designer (or web design company) can be something of a minefield – there is potential for lots of technical jargon, graphic designer waffle and mysterious sounding acronyms.

So how can a web design client prepare themselves (and their future web designer) for a smooth process with a final outcome that pleases everyone?… Read the rest

Is Social becoming Pay to Play?





Social Media Channels are constantly expanding their services, especially with the need to stay in the game, to adapt to consumer needs and to constantly being a platform reaching its frequently growing audience.

If we think back to early stages of Facebook, where liking a page would have increased your business activity.… Read the rest

The Best Guide to Link Building in 2015 You’ll Ever Read!

Before I go any further, these are my views and not the views of my employer.

Just to be clear, this is not going to be the typical “Guide to link building in [insert year]“. The Internet has been awash with these predictions on link building strategies for many years, mainly in the hope of high rankings and potential traffic.… Read the rest

Business attire in digital – What should you wear?

So, I am often asked why  I never wear a shirt and tie for work? After all I do run the front end of Marketing Signals and I am one of the faces of the company.

We recently published a content piece for one of our clients based around a survey they conducted with over 1000 business people – The graphic is embedded at the bottom of this post.… Read the rest

Smaller Screen, bigger Punch- How mobile is developing





Over the years, many of us Search Engine Marketers have developed the skill to read between Google’s lines. Like politicians, it’s often very difficult to get a straight answer, to a seemingly straight forward question.

Google have been pushing the notion lately that making mobile websites as user friendly as possible is key.… Read the rest