Building Blocks of a Mobile Friendly Site

respGoogle recently announced plans to roll out ‘several ranking changes‘ that will favour mobile-friendly websites in order to ‘improve the search experience for smartphone users‘.

With these upcoming changes in mind, now would be a good time to take stock of the mobile-friendly nature (or not) of your website.… Read the rest

Mobile Friendly Search Update on PPC


With Google’s new SEO update of Mobile optimised sites to be ranked higher, this will see the shift of many sites pushing to be Mobile optimised to increase their presence in Search. So, how does this affect your PPC campaigns that will be in line with your SEO strategy?… Read the rest

Free SEO & Marketing Tools

The great thing about doing SEO, is that there is a wealth of great tools available to handle all sorts of jobs, so I thought I would run through a few that I find useful. I haven’t put these in any particular order, but it’s well worth having a skim through and seeing if there is anything in there you might find useful.… Read the rest

BING – The Essential Mobile Ranking Factors & Techniques


It may not be your first port of call, or even your second, but Bing is becoming far more powerful and commanding more and more search space year on year. Is it time to sit up and take note? We think so!… Read the rest

Sparking Customer Interaction via Social Media

With social media users exceeding a whopping two billion worldwide last August, according to,  it is clear to see that businesses utilising their social media channels are already winning and a step ahead of the competition neglecting social fans.… Read the rest

A brief history of Penguin and Panda

The joys of SEO in the modern world! A world of Penguins and Pandas! Here is an overview of the Google updates:

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The Importance Of Good UX in Web Design

Good User Experience (UX) is probably one of the most important factors to consider when designing a new website. Your website serves a purpose, be that getting new leads or acting as a source of information for your customers, or more than likely both.… Read the rest

The great disavow debate

Of late there has been a lot of debate and argument on the topic of whether just using a disavow file is enough to solve link problems. The general suggestion being that people claim there is enough evidence to say that a disavow is all you need when sorting out a link issue.… Read the rest

Aligning your search strategy using remarketing



It is quite apparent that Social is a big driver for SEO strategies and the two work together well. It is also important to bear in mind that Adwords PPC traffic is separate from SEO with some level of influence if people are re searching and coming through organically.… Read the rest

Going beyond Web Based SEO Tools

At Marketing Signals, we mostly use web based SEO & Link Tools for the most part so I should clear up from the off that this blog post is more of interest to me with my own personal marketing efforts with my own websites outside of work than anything we do during the 9-5 working week.… Read the rest