In digital marketing, content is king. This means that we must communicate well researched information (that is of high value to the target demographic) through the most appropriate channels. However, some marketers are not fully aware that a distinct headline can in itself help to drive traffic – you could, for example, write the perfect article but fail to achieve a high level of engagement due to an uninteresting headline.… Read the rest
They say content is king. But what on earth does that make data? Sure a viral video may get your message seen around the world, but who remembers Fenton today? He’s probably dead. You remember Fenton, don’t you? The dog chasing the deer?… Read the rest
In the world of SEO, algorithms are constantly updating. Techniques that were considered common practice a few years ago could now face penalties. To this end, the most practical advice in avoiding any potential pitfalls is to keep up to date with the latest industry news and Google algorithm roll outs.… Read the rest
As we enter the final quarter of the year and the weather begins to change, it becomes natural to begin reflecting on what the previous 9 months has brought.
Here at Marketing Signals, we’re no different. We’ve had a hugely successful year in terms of internal growth, external growth, and excellent results achieved for our clients – that we had fun while on the journey so far is a welcome by-product.… Read the rest
I’m a big believer in continuing one’s own personal development and I think the sign of a good boss, and a good workplace, is a dedication to this. We are always encouraged to take this seriously and we regularly go to conferences to learn new methodologies, cement our current understanding and meet like-minded marketers and SEOs.… Read the rest
Brighton SEO is a digital marketing conference held twice a year. The conference has grown from a conversation in a pub about some SEOs getting together to the biggest conference of its kind in the UK. I, along with several of my colleagues, recently attended for the third time, hoping to boost our digital marketing skills and learn new ways of working.… Read the rest
Because no one likes waiting around. In this blogpost I am going to talk through Google PageSpeed Insights. I will discuss the new page speed indicator and best practices for optimization.
Ready? … Set … GO!
Page Speed is measured using the Chrome User Experience report database.… Read the rest
Recently, my fellow apprentice, James, wrote a blog on digital marketing apprenticeships. With an increasing number of young people choosing apprenticeships over higher education, I wanted to share my first-hand experience and explain the many benefits of a digital marketing apprenticeship.… Read the rest
Maximising ad visibility within a targeted audience is a crucial aspect of social media advertising. However, with so many users to potentially advertise to, how do you decide which cohorts of users to target? In theory, a Facebook advertising campaign has the power to reach 1 in 3 people – so hardly very targeted.… Read the rest
Despite the continued dominance of Google within the world of PPC, it continually surprises me how little the Display Network is used as part of a holistic paid strategy.
Seemingly viewed by many -if at all- as a throwaway, bolt-on campaign for retargeting; the Display Network has the capability to be so much more.… Read the rest
