Blog

4 Reasons To Measure Your Blog Post Performance

With any online marketing campaign, you will look to monitor the successes and fails via methods including (but not limited to) Analytics traffic, keyword rankings and conversion reports. This information then helps to adjust the strategy when required and for you to see what works and what doesn’t.… Read the rest

The Launch of imageidentify.com – Fun & Useful

Search engines alike have been working on developing reverse image search for years now, with varying success. Google’s version is actually pretty good, giving you identical or similar results to the uploaded image.

 

imageidentify.com, created by Wolfram Alpha has now gone one step further, attempting to feedback entity data on the image you uploaded.… Read the rest

The Importance Of an Optimised Google My Business Page For Local SEO

As a business owner you’re going to want to have as much internet coverage as possible. Whilst you may not know where to start with SEO, Social and PPC. Setting up a Google My Business page is a fairly straight forward task that will give you many benefits.… Read the rest

The benefits of being a Google Partner

As a Google partner agency, we got invited to an exclusive event at Google HQ in London last month.  The event provided insider tips that our team could take away and apply immediately to client accounts, thus helping to increase ROI across PPC campaigns.… Read the rest

Fixing Mobile Usability Issues on your website

mobile-usabilityAs google rolls out it’s mobile friendly algorithm update, you may soon see changes in your SERPs.

We have covered the issue before in relation to building a mobile friendly site, but now we will drill down into some of the specific issues that Google is currently on the look out for, as it decides whether to mark your website as ‘mobile friendly’.… Read the rest

If Sitewide Link NoFollow – Else Follow

Follow / NoFollow PHP If Statement

For many years, theme developers and web designers have been using the opportunity to advertise themselves to others as the person or company who created the website or theme by use of the footer ‘credit’ links. Absolutely nothing to do with being a cheap and easy link building tactic of course because who would do such things to try and game the system because *coughs* we’re all in the business of doing things naturally of course…

The problem has been for a few years now ever since Google let the cat penguin out of the bag, that the once mighty sitewide link which was the envy of link builders has now become the noose around our necks with Google now seeing issue with these sorts of links as being unnatural.… Read the rest

The advantages of becoming a Google Partner – an overview

unnamed

We’ve been a Google partner for a number of months now here at Marketing Signals. The idea came after we decided to ramp up our PPC offering to our existing and future clients. Traditionally our focus has been on organic search and content curation.… Read the rest

Are you prepared for Google’s mobile-friendly algorithm update?

As Google have now officially announced the roll-out of their mobile-friendly update, which is set to happen on the 21st of April and will likely last for the duration of the week. With that said, there is no better time than the present to ensure that your website is mobile-friendly.… Read the rest

Do The SEO Basics

SEO can be a daunting place. I know I found it that way when I graduated and entered the world of online marketing. With your Pandas, Hummingbirds, SERPS it’s no wonder people get lost and have no idea where to start.… Read the rest

Improving office communication with Slack

I tend to run operations here at Marketing Signals and as part of that role we have a lot of procedures in place to make sure everything happens when its supposed to. Traditionally that was done through email but we have recently swapped a lot of our office chat to Slack.… Read the rest