Managing a successful SEO / Digital marketing campaign is becoming more and more complex, as the platforms we use and products we sell mature and the target customers become better educated in the ways of the web.Here at Marketing Signals, we manage clients of all...
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Data Studio is an intuitive reporting platform that processes raw data into shareable media. Users may grant peer access so as to allow multi-site project collaboration. We believe that the platform's efficiency is second to none. This is down to features such as the ability...
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At the end of 2017 we gave an introduction into what the new GDPR was and how it might affect us as digital marketers. Now, with just 2 months to go until it is fully enforceable we delve a little deeper into exactly what you...
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Featured snippets otherwise known as “Position 0” are a great way to increase your visibility in search. Research conducted by HubSpot found that by ranking position 0 for around 5,000 queries, their click through rate increased by 114%. Below are our tips and a guide...
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With over 800 million monthly active users, Instagram is a social platform to be reckoned with. In the past year, Instagram has launched some pretty cool features for business accounts including access to user analytics, paid partnership tools and additional features on Instagram stories -...
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We love a good headline here at Marketing Signals. There have been some real crackers of the years, but it can’t be denied they’re hard to come by.Unfortunately our clients are without anecdotes about ham(ster) sandwiches and 1980s comics. Nor are there any kiss and...
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Creating high quality and engaging content is one of the most effective ways to promote your business on the internet. The benefits are threefold. Firstly, it will put your message across to existing and prospective customers who are browsing your site. Secondly, it will help...
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Obtaining high quality, high authority links is a prequisite to ranking well on Google. However, getting these links is no easy task and often involves large scale content or digital PR campaigns. Link building as an activity has evolved from a quick and scalable tactic,...
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What is SSL and why is it important? SSL (Secure Socket Layers) is a web security standard which establishes a secure link via HTTPS between a users browser and the web server. HTTPS is an protocol method that encrypts the data sent and received over the...
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What is Quality Score? Quality Score (QS) is the key to a successful paid search marketing campaign. While many PPC advertisers and marketers find this to be a frustrating metric to fully understand and master, it can help you to stand out from the crowd while...
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Let’s start the new year with a recap on an old question. Is good grammar an SEO ranking factor? Those who follow the forums will tell you that while the answer isn’t clear, it’s probably no. However, it’s a no with many caveats and pot...
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