I am sure that in your workplace or circle of friends you already know somebody who runs a blog or shows interest in delving into the blogging world. You might have heard through the grapevine that it is a “quick” way to make extra money...
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Writing effective and compelling ad copy is just one of a series of tasks associated with the creation of a new PPC campaign. However, often it seems, many advertisers do not spend enough time thinking about what they want the ad to say and which messages...
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The search engine world is an ever evolving system. The days in which we were able to set a group of 10 keywords for a client and push the site in those areas, are sadly over. Yet more often than not rankings are one of...
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It’s time to submit the invoice, pop the cork and give yourself a big old pat on the back. Another website finished, ticking over nicely and you are ready to give the client the WordPress website login details. What’s that? Not quite yet? Then be sure to check...
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September has arrived! This means that the preparation for seasonal PPC campaigns has begun. There are many opportunities during the next few months, including Black Friday, Boxing Day, New year and the general lead up to Christmas for gift buying. Utilising this part of the...
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What do we mean by bidding on your brand name in paid search? Easy one. Running a PPC campaign with your company’s brand name as the keyword.I’ve always been a keen advocate of bidding on brand terms for the reasons I’ll detail below. Everyone wins with...
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Over the years, I’ve amassed a collection of bookmarks for websites where I can handily go and find images for projects I’ve been working on. However, I’ve also not been in the habit of using bookmarking websites or backing up any of my bookmarks. I...
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If, like myself, you are an avid list maker, pre-planner and multi-tasker. You may already have perfected your project management skills. But, for those of you who may be looking to tighten up your regime, or take control of an ever growing work load. This post is for you! Easy...
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‘Acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one.’ The value that existing customers have for a business is undeniable. Implementing an effective retargeting strategy for your business is essential to maintain a relationship with your customers and...
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As a professional digital marketing agency, it is vitally important for Marketing Signals to maintain and increase an inventory of high quality websites and blogs. In order to provide our clients with the best choices to expose their businesses on the Internet. There is no doubt that there are a number...
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