Google announced on Monday 13th that the first core update of the year will begin to be rolled out. Whether this update will have a significant impact on rankings is still unclear.… Read the rest
The new functionality from Google, which includes a ‘Request Quotes’ button, is part of Local Services Ads on mobile – what is not yet clear is whether this applies to desktop as well.… Read the rest
Google has been busy recently, with many users spotting a new carousel format on business profiles (appearing more prominently on local business profiles). This new format is great for better-promoting businesses as users can see more reviews without having to click “see all reviews”, which allows users to get a better understanding of the quality of product or service the business is offering.… Read the rest
For many years, Google’s Local Guides program has provided reviews, images, and other content. However, the guides are about to become visible. Many users from various cities across the world will have the ability to follow Local Guides and see local recommendations of places and things to do in those areas.… Read the rest
PR and SEO can often be worlds apart. For some businesses they are sworn enemies, with teams refusing to work with each other, leading to separate PR campaigns to promote the brand and SEO strategies to improve traffic and ranking. Other businesses and agencies see the value of combining the practices and creating an overarching strategy to achieve and exceed goals.… Read the rest
At approximately 4.10pm on a glorious August Bank Holiday Sunday, the country stopped for a second. Headingley certainly fell silent. The Ashes had been lost. Nathan Lyon was about to run England tailender Jack Leach out and send the Australians back home with the Ashes in tow.… Read the rest
Voice search is on the rise and according to comScore, voice searches will account for 50% of all searches in 2020. Question is, are you ready for voice search? Today we will run through the current digital assistants available, the search engines they use and tips for optimising for voice.… Read the rest
There’s no easy way to say this, but as far as readability is concerned, your writing is probably as flat and as dull and as boring as a sugar free pancake – as far as Aristotle is concerned, that is…
The ancient Greeks lay the foundations for Western civilisation as we know it.… Read the rest
Marketing Show North is the UK’s largest digital marketing event north of London. Digital marketing professionals flock to the annual expo, eager to meet like-minded marketing professionals and discuss all things creative, sales, customer engagement, and more. This week saw the fourth incarnation of the annual two-day event, which this year played host to 120 exhibitors each offering practical advice and guidance based on the success of recent campaigns.… Read the rest
Back in ’96, Larry Page and Sergey Brin began to design the search engine that would become Google. The project was named Backrub as a nod toward the significance of backlinks. Links were – and remain to this day – a key pillar of SEO.… Read the rest
