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Handing a WordPress site over to your client

It’s time to submit the invoice, pop the cork and give yourself a big old pat on the back. Another website finished, ticking over nicely and you are ready to give the client the WordPress website login details. What’s that? Not quite yet? Then be sure to check...

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Google-Shopping

Seasonal Google shopping PPC campaign Tips

September has arrived! This means that the preparation for seasonal PPC campaigns has begun. There are many opportunities during the next few months, including Black Friday, Boxing Day, New year and the general lead up to Christmas for gift buying. Utilising this part of the...

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why you should bid on brand in paid search

Bidding On Brand In Paid Search. The Benefits.

What do we mean by bidding on your brand name in paid search? Easy one. Running a PPC campaign with your company’s brand name as the keyword.I’ve always been a keen advocate of bidding on brand terms for the reasons I’ll detail below. Everyone wins with...

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Facebook Ads Re Marketing How To Guide

A Quick Guide to Facebook Remarketing

‘Acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one.’ The value that existing customers have for a business is undeniable. Implementing an effective retargeting strategy for your business is essential to maintain a relationship with your customers and...

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