SEO AND DIGITAL MARKETING SUCCESS

Managing a successful SEO / Digital marketing campaign is becoming more and more complex, as the platforms we use and products we sell mature and the target customers become better educated in the ways of the web.Here at Marketing Signals, we manage clients of all...

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Prolific North Awards 2017 Success!

We are tremendously proud to have received Prolific North’s Small Digital Agency of the Year award.Over the last 12 months at Marketing Signals, we have evolved as an agency; we have introduced new members to our team and significantly grown departments. All this whilst maintaining our...

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How to write a killer outreach subject line

Running an effective outreach campaign is one of the cornerstones of any successful SEO campaign. Whether you are outreaching to promote new content, undertake some gifting or are just asking for links, email is usually the most efficient and scalable means of communicating with site owners.

However, with each person receiving an average of over 100 business related emails a day, competition for open and response rates is extremely fierce. Even if the email is to a personal inbox, you are still fighting for attention against all their existing contacts and subscriptions. Remember this as well – 99% of outreach emails are probably unsolicited – e.g the person you are emailing has not communicated with you before – which underlines the need to really stand out from the crowd.

That said, if they are a key influencer then it will be worth doing some initial prep work such as commenting on their blog, sharing their content or contacting them on social media before sending them an email. However for everyone else, the initial email will be their first interaction with you. Furthermore, if you are emailing a popular and reputable blog owner/author, they are likely to receive lots of other unsolicited blogger requests. With this is mind the question really is…

How do you make your outreach email stand out above everyone else’s?

Well the first step to getting a response is to get the actual email you send opened, so you should consider carefully what you write in the subject line . Using mundane subject lines such as “Collaboration Opportunity” etc will work for some bloggers who will no doubt respond to you. However I would contend that the most influential ones are likely to ignore you. So, for your most important, higher authority link targets it pays to think very carefully about what subject line you use. There are several reasons why this is important….

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How To Perform Your Weekly PPC Tune Up!

Okay so be honest you’ve not got round to optimising all of your clients Adwords accounts this week due to the bank holiday and short working week. Here’s some points you may want to work through on a weekly basis. You can go as granular...

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optimising PPC for conversion

PPC Conversion Rate and Optimisation

When you advertise online, whether on Google Adwords, Bing, Facebook Twitter, LinkedIn or on other advertising platforms, one of your main goals is to get your prospective users perform a desired action. Normally a response to your call-to-action, CTA, which may involve, filling out a...

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Quick SEO Blog Wins

Quick SEO Blog Wins

Quick SEO Blog Wins You Could Be Missing As we all know - and if you didn't already, you will in a minute - a blog is an integral part of any website and online business. Not only will it build trust with your audience and...

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The UK Content Marketing Trends in 2017

Following our recent post on the technical trends in blogging, we’re going to take a look at some of the top content marketing trends to look out for in 2017.The Content Marketing Institute have recently published their annual Content Marketing in the UK report. This...

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