Managing a successful SEO / Digital marketing campaign is becoming more and more complex, as the platforms we use and products we sell mature and the target customers become better educated in the ways of the web.Here at Marketing Signals, we manage clients of all...

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Is Your Business Taking Advantage of Instagram Stories?

With over 800 million monthly active users, Instagram is a social platform to be reckoned with. In the past year, Instagram has launched some pretty cool features for business accounts including access to user analytics, paid partnership tools and additional features on Instagram stories -...

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Quality Score

Google AdWords Quality Score

What is Quality Score? Quality Score (QS) is the key to a successful paid search marketing campaign. While many PPC advertisers and marketers find this to be a frustrating metric to fully understand and master, it can help you to stand out from the crowd while...

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SEO – is good grammar essential?

Let’s start the new year with a recap on an old question. Is good grammar an SEO ranking factor? Those who follow the forums will tell you that while the answer isn’t clear, it’s probably no.  However, it’s a no with many caveats and pot...

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GDPR 2018: Are You Prepared?

The GDPR implementation deadline is approaching in a matter of a few months, but are you and your business prepared? What is the GDPR? In a nutshell, it is the result of nearly four years of discussion, and work, to help the EU bring data protection into...

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SERP window

What is Schema Markup?

Ever wondered why some organic search results contain review stars, listings for events and other features? These are all thanks to Schema Markup, the result of a collaboration between Google, Bing, Yahoo & Yandex with an aim to give search engines more insight on the...

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