Google has announced it is extending lead forms for YouTube and Discovery campaign ads after carrying out extensive testing of lead forms extensions since last year. With the lead form extensions rolling out for Display campaigns later on in the year, the additional options available for businesses will help them to act more efficiently to leads.… Read the rest
In the latest update for Google Ads editor, support for recommendations and local campaigns has recently been added. For local campaigns, Google Ads editor now allows users to do a range of tasks, such as easily searching and replacing text, moving items, and reversing changes made to campaigns in bulk.… Read the rest
Google has begun to offer businesses with GMB listings a way of “upgrading” their profiles that includes a Google Guaranteed badge, which will appear on listing and potentially in the local pack.… Read the rest
Amazon has recently announced the launch of its Interactive Video Service. This new tool uses the same technology as Twitch, allowing businesses to host live video on their apps (either iOS or Android).… Read the rest
Google’s rich results tool now supports all Google Search rich results features after being announced it has now moved out of the beta stage. The old structured data testing tool will at some point disappear but it is still accessible for the time being.… Read the rest
Over recent years, Google’s history of changes to ad labelling grew to be a lot more subtle, but back in November, ad labels for Shopping Ads changed. These changes only affected mobile search, but now Google is pushing it out to desktop, which is expected to happen early July.… Read the rest
Microsoft has launched a new platform called Digital Marketing Center, specifically designed for small and medium sized businesses to manage campaigns for both organic and paid all from one place.… Read the rest
Google has announced that it will be updating its policies on advertising, meaning that advertisers will no longer be available to target ads at people based on gender, age, marital status, zip code, and parental status.… Read the rest
Google has added new recipe filters within Google Search Console that allow users to see how well recipes with structured data implemented are performing within search results. The new filters can be found by going to the performance report where there are two new filters for recipes, the recipe gallery and recipe rich results.… Read the rest
Bing has released a new feature for Bing Webmaster Tools, called Site Scan, that allows users to crawl a website and identify any potential SEO issues. Once you run the scan, you will be provided with a report that will include details such as Scan Status, numbers of errors, number of warnings, lists of any issues that have been found, etc.… Read the rest
