For many years, Google’s Local Guides program has provided reviews, images, and other content. However, the guides are about to become visible. Many users from various cities across the world will have the ability to follow Local Guides and see local recommendations of places and things to do in those areas.… Read the rest
PR and SEO can often be worlds apart. For some businesses they are sworn enemies, with teams refusing to work with each other, leading to separate PR campaigns to promote the brand and SEO strategies to improve traffic and ranking. Other businesses and agencies see the value of combining the practices and creating an overarching strategy to achieve and exceed goals.… Read the rest
At approximately 4.10pm on a glorious August Bank Holiday Sunday, the country stopped for a second. Headingley certainly fell silent. The Ashes had been lost. Nathan Lyon was about to run England tailender Jack Leach out and send the Australians back home with the Ashes in tow.… Read the rest
Voice search is on the rise and according to comScore, voice searches will account for 50% of all searches in 2020. Question is, are you ready for voice search? Today we will run through the current digital assistants available, the search engines they use and tips for optimising for voice.… Read the rest
There’s no easy way to say this, but as far as readability is concerned, your writing is probably as flat and as dull and as boring as a sugar free pancake – as far as Aristotle is concerned, that is…
The ancient Greeks lay the foundations for Western civilisation as we know it.… Read the rest
Marketing Show North is the UK’s largest digital marketing event north of London. Digital marketing professionals flock to the annual expo, eager to meet like-minded marketing professionals and discuss all things creative, sales, customer engagement, and more. This week saw the fourth incarnation of the annual two-day event, which this year played host to 120 exhibitors each offering practical advice and guidance based on the success of recent campaigns.… Read the rest
Back in ’96, Larry Page and Sergey Brin began to design the search engine that would become Google. The project was named Backrub as a nod toward the significance of backlinks. Links were – and remain to this day – a key pillar of SEO.… Read the rest
In digital marketing, content is king. This means that we must communicate well researched information (that is of high value to the target demographic) through the most appropriate channels. However, some marketers are not fully aware that a distinct headline can in itself help to drive traffic – you could, for example, write the perfect article but fail to achieve a high level of engagement due to an uninteresting headline.… Read the rest
They say content is king. But what on earth does that make data? Sure a viral video may get your message seen around the world, but who remembers Fenton today? He’s probably dead. You remember Fenton, don’t you? The dog chasing the deer?… Read the rest
In the world of SEO, algorithms are constantly updating. Techniques that were considered common practice a few years ago could now face penalties. To this end, the most practical advice in avoiding any potential pitfalls is to keep up to date with the latest industry news and Google algorithm roll outs.… Read the rest
