Maximising ad visibility within a targeted audience is a crucial aspect of social media advertising. However, with so many users to potentially advertise to, how do you decide which cohorts of users to target? In theory, a Facebook advertising campaign has the power to reach 1 in 3 people – so hardly very targeted.… Read the rest
Despite the continued dominance of Google within the world of PPC, it continually surprises me how little the Display Network is used as part of a holistic paid strategy.
Seemingly viewed by many -if at all- as a throwaway, bolt-on campaign for retargeting; the Display Network has the capability to be so much more.… Read the rest
Rankbrain does what Hummingbird was supposed to do. Hummingbird itself replaced Caffeine. And Caffeine was built on the success of two other … OK I’ll stop. The point is that Google has a long history of rolling out algorithm updates that ‘promote or punish’ when it comes to content.… Read the rest
We conduct a lot of link profile management for our clients either as part of our SEO activity or as a one-off for agencies (via our Partner Programme) and SEO / marketing managers around the world.
One of the most common network of spam sites we see is part of what we call “The Globe Network”.… Read the rest
Here at Marketing Signals, there are two younger members of staff completing an apprenticeship in digital marketing, myself being one them. With the new academic year about to start and a lot of school/college leavers continuing their education into University or Sixth Form, perhaps it’s time you thought about the next step in your career?… Read the rest
In its simplest form, at a macro level, SEO can be broadly divided into two composite parts: link building/off-page work and on-page/technical changes. Often, when working with a medium or large organisation, the client will already have a development team in place who are responsible for making the technical on-page changes to the website.… Read the rest
When you want a sandwich, how do you make it? What are your main ingredients? Bread and filling, surely? Link Building is the bread and good content is the filling in this SEO-Strategy sandwich metaphor. “What about the butter?” I hear you cry!… Read the rest
For the majority of us SEOs, links are a very important part of our job. Of course, link-building itself comes in many different forms. For some, link-building comes via PR campaigns, for others links are part of a blogger outreach campaign (we do both here at MS).… Read the rest
Before diving in and creating a bunch of Facebook Ads, take the time to establish realistic goals. The success of any campaign may then be measured against these desired outcomes.
Goals may include:
The value of outlining a series of campaign objectives not only includes creating a checklist against which future success may be measured, but also allows project leaders to employ and manipulate best-fit strategies that will help towards achieving these goals.… Read the rest
