In addition to targeting high volume generic keywords such as “Bathrooms” and “Bathrooms suites” with our PR and Outreach campaign, Better Bathrooms were also keen on improving the rankings, traffic and footfall to their network of 15 local showrooms based around the UK.
Our strategy included checking that all existing local directory submissions were accurate and refleflected the exact contact details for each branch. Following this we then ensured each branch was included in the most popular business directories such as Yell, Yelp and Thomas Local. After this we then began to mine the web for dedicated local directories for each town where they had a showroom.
We achieved first page rankings for all 15 branches for keywords such as “Bathrooms in [LOCATION]” as well as “Bathrooms showrooms [LOCATION]”
Local Directory Submissions
Average Domain Authority
Locations on Page One