Posts by Tom Mullarkey

Facebook Audiences

Facebook 101: Audience Targeting Basics

Maximising  ad visibility within a targeted audience is a crucial aspect of social media advertising. However, with so many users to potentially advertise to, how do you decide which cohorts of users to target? In theory, a Facebook advertising campaign has the power to reach 1 in 3 people – so hardly very targeted.Read the rest

Facebook Campaigns Top Tips

Top Tips For Creating A Facebook Advertising Campaign

Step 1. Set Goals For Facebook Ads

Before diving in and creating a bunch of Facebook Ads, take the time to establish realistic goals. The success of any campaign may then be measured against these desired outcomes.

Goals may include:

  • Generate New Leads
  • Boosted User Engagement
  • Increased Brand Awareness
  • Increased Landing Page Traffic
  • Generate ‘Business Event’ Awareness

The value of outlining a series of campaign objectives not only includes creating a checklist against which future success may be measured, but also allows project leaders to employ and manipulate best-fit strategies that will help towards achieving these goals.Read the rest

Google Data Studio

Five Reasons to Use Data Studio

Data Studio is an intuitive reporting platform that processes raw data into shareable media. Users may grant peer access so as to allow multi-site project collaboration. We believe that the platform’s efficiency is second to none. This is down to features such as the ability to draw information from many data sources, including Google Analytics, AdWords, YouTube, and Search Console.Read the rest

Quality Score

Google AdWords Quality Score


What is Quality Score?

Quality Score (QS) is the key to a successful paid search marketing campaign. While many PPC advertisers and marketers find this to be a frustrating metric to fully understand and master, it can help you to stand out from the crowd while paying less than your competitors.Read the rest

Hootsuite Social Media Planning Tool

The Benefits of Using Hootsuite to Manage Your Company’s Social Media

What is Hootsuite?

Hootsuite is a tool you might have already heard a lot about in the marketing world, and might already be aware that it involves social media. However, you may be wondering, what exactly does it do, and is it really worth using?… Read the rest