Posts by Tom Mullarkey

Google Data Studio

Five Reasons to Use Data Studio

Data Studio is an intuitive reporting platform that processes raw data into shareable media. Users may grant peer access so as to allow multi-site project collaboration. We believe that the platform’s efficiency is second to none. This is down to features such as the ability to draw information from many data sources, including Google Analytics, AdWords, YouTube, and Search Console.Read the rest

Quality Score

Google AdWords Quality Score


What is Quality Score?

Quality Score (QS) is the key to a successful paid search marketing campaign. While many PPC advertisers and marketers find this to be a frustrating metric to fully understand and master, it can help you to stand out from the crowd while paying less than your competitors.Read the rest

Hootsuite Social Media Planning Tool

The Benefits of Using Hootsuite to Manage Your Company’s Social Media

What is Hootsuite?

Hootsuite is a tool you might have already heard a lot about in the marketing world, and might already be aware that it involves social media. However, you may be wondering, what exactly does it do, and is it really worth using?… Read the rest

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