Posts by Simon

5 Ways to Get in Front of Your Competitor’s Audience

Wouldn’t if be great if you could get your brand’s message in front of all those users and customers who are currently engaged with your online competitors? Traditionally, it would have been almost impossible to push your marketing message in front of your rival’s customers, fans and subscribers.… Read the rest

The one boring reason why your competitors are outranking you

Outranking and outperforming your competitors is a perennial concern for almost every online business. However, sometimes it is wise to consider just WHY you maybe being outflanked by other online businesses in your industry.

Why are your competitors outranking you?

This question is more relevant today than it has ever been, such has been the progress and improvement in the ability of search engine algorithms to detect what exactly a quality site should be.… Read the rest

Advanced Adwords Refinery

When I started in PPC back in 2005/6, the capabilities of the Adwords console were very different to what they are today. The display network was in it’s infancy, there was no such thing as re-marketing and Google shopping was a wholly free to use comparison engine outside of Adwords.… Read the rest

4 Reasons Why Your Content Marketing Project is Likely to Fail

Content Marketing Fails

Content marketing has become a popular term to describe the creation and promotion of creative content on the web. However, the concept itself is nothing new, as in fact you could argue it is just another name for publishing – something that has been around for decades.… Read the rest