Posts by msuser

WordPress Website Update Issues

Having Issues with Updating WordPress Plugins?

If you’ve been running a website on WordPress for long enough, you’re bound to have come across this issue sooner or later… You know the one;

“The update cannot be installed because we will be unable to copy some files. This is usually due to inconsistent file permissions.… Read the rest

Mobile First Indexing

Mobile First Index – What you need to know

Before going head long into this, I thought we’d take a little walk down memory lane, a time before website owners and possibly even Google gave much thought to ‘Mobile First Index’ and the impact it would have.

Do you remember a time when things were much simpler, when using the Internet meant simply meant getting access to the phone line for a few hours so you could do your homework, stopping your Aunty Maureen from calling your mum as the line was engaged.… Read the rest

Do shares on social media improve your SEO?

Link building is imperative to increasing your domain authority and page rank, but not any type of link is valid. You need to create interesting and high-quality links for your target audience. For this purpose, you need to bear in mind the following factors:

  • Topic-related links: The links must be related to the topic of your article and must match the theme and keywords used across it.
Read the rest

Automatically pull your ranking data from SEMRUSH to Google Data Studio

Spending less time on reporting so we can spend more time on doing valuable work for our clients is a mantra we’ve always had here at Marketing Signals.

Recently we’ve taken the step of moving all our clients onto Google Data Studio.… Read the rest

How To Perform Your Weekly PPC Tune Up!

Okay so be honest you’ve not got round to optimising all of your clients Adwords accounts this week due to the bank holiday and short working week. Here’s some points you may want to work through on a weekly basis. You can go as granular as you want with this one but these are great points to use as a basis.… Read the rest

optimising PPC for conversion

PPC Conversion Rate and Optimisation

When you advertise online, whether on Google Adwords, Bing, Facebook Twitter, LinkedIn or on other advertising platforms, one of your main goals is to get your prospective users perform a desired action. Normally a response to your call-to-action, CTA, which may involve, filling out a form on your site, buying a product, calling your business etc.… Read the rest

Blog Comment Policy

Writing a Blog Comment Policy for your Blog

You’re probably looking at the title of this blog and thinking “Comment Policy, eh? What’s one of those and why do I need one?”.

Well much like with a Terms and Conditions page and a Privacy Policy page on your website, it’s a way of laying a few ground rules to the visitors to your website and other social networks carrying your branding, about what you consider acceptable behaviour on your blog and social channels comment sections.… Read the rest

The UK Content Marketing Trends in 2017

Following our recent post on the technical trends in blogging, we’re going to take a look at some of the top content marketing trends to look out for in 2017.

The Content Marketing Institute have recently published their annual Content Marketing in the UK report.Read the rest

Technical Trends in Blogging for 2017

Let’s take a look at some of the biggest trends we can expect to see in blogging this year.

We’ll consider existing trends like Responsive Web Design (RWP) and new trends like Google Voice Search.

AMP and Accessible Content

You might not be aware of the importance of your website performance across all devices and speed delivering content, however, according to a study carried out by Kissmetrics, 40% of mobile users bounce out of a page if it doesn’t load in just 3 secs.… Read the rest

Link Profile Auditing – What does 2017 Bring?

The world of search marketing is forever changing and that’s no different for the small corner of link profile maintenance and auditing. For a couple of years now there has been a huge need for link profile audits or penalty recovery work, even to the point where agencies are marketing themselves as specialists in this field, but will 2017 change the frequency and how we deal with penalties and link profile auditing?… Read the rest