Posts by msuser

How Understanding Your Link Profile is Vital to your Future Visibility

We all by now understand the importance of links when it comes to executing a successful digital marketing campaign. Links form the basis of your site ranking and being visible across the web. Everyday across the search marketing industry the importance of links & building engaging content is reinforced through talks, blog posts and twitter conversations.… Read the rest

How to Measure Content Success

how to measure content success

Content enables brands to deliver a message to their target audience and is a crucial form of communication. We can see brands using content for news, promotions or anything informative that will be of some benefit to their audience. With the main aim being, for content to be engaged with.… Read the rest

Blogging Basics Checklist

Blogging basicsWe all know the importance of maintaining an up-to-date blog and creating fresh content for both Google and your readers. But are you missing out on these blogging basics? Below is a checklist of five questions to ask yourself when putting a new blog post together.… Read the rest

How To Get Your Structured Data in The SERPs

We all want our website to be doing better in the SERPs (Search Engine Result Pages), and there’s a lot you can do to help give it a boost. You may have noticed that search engines are supplying users with more and more information in the SERPs.… Read the rest

Optimising Mobile for PPC Campaigns


Google have now given priority organically to sites that are optimised for mobile search. Therefore, PPC campaigns have more room for mobile bidding and the opportunity of tailoring ads to be effective on mobile. However, many brands fail to optimise their mobile PPC campaigns.… Read the rest

Custom Post Types within WordPress


WordPress was once little more than a basic CMS for bloggers, but it has since grown into a full eco-system – able to handle almost anything that web developers and designers can throw at it.

You may think of WordPress as a system that manages your blog posts and website pages – but you can quite easily expand it to help you manage custom ‘post types’ for your specific website requirements.… Read the rest

Web Hosting Guide for Your Business

Whether you have been doing business online for many years, or are just starting your journey online. One thing is for certain. You’re going to quickly realise that web hosting is one of those necessary evils to contend with, to get your website online and for your customers to find you.… Read the rest

Finding Influencers the Easy Way


Outreach and content have become the backbone of any solid organic strategy in recent years. The success of such a campaign relies on a number of variants, including how well written your outreach email is, along with the quality of the content you’re seeding.… Read the rest

10 Tips for Creating Engaging Blog Content

Tip for creating engaging content

If your audience can’t connect with your blog content, chances are they will click off the page or be put off returning for future posts. Below are ten tips that will help you to create engaging blog content that will attract and retain blog readers.… Read the rest

A Year In Digital – What I Wish I Knew as a Fresh Faced Grad


So I’ve now been at Marketing Signals for a year, during which I’ve learnt a hell of a lot about all things Digital. As I’ve been reflecting on what I’ve learnt over the last year, I thought about some of the things I wish I knew as a graduate.… Read the rest