Posts by msuser

Going beyond Web Based SEO Tools

At Marketing Signals, we mostly use web based SEO & Link Tools for the most part so I should clear up from the off that this blog post is more of interest to me with my own personal marketing efforts with my own websites outside of work than anything we do during the 9-5 working week.… Read the rest

Keeping up in the ever-changing race that is SEM

SEO Race

 

As digital marketers we work in what is probably one of the most volatile industries, which is constantly changing, adapting and reinventing itself. It can often feel difficult to keep up to date with developments and industry news, whilst juggling numerous accounts and workloads.… Read the rest

Steps To Strengthen Your Business Online

Search-Engine-MarketingWorking at Marketing Signals has given me an insight into a number of different clients. All of these clients have had different needs and wants depending on the size of the company and the industry they are working in. I’ve had the most fun and learnt a lot from working on SME businesses who are looking for a complete overhaul in the way they operate online.… Read the rest

Its not the links, its the risk…

For many years the prevailing view of anyone building links for ranking improvement was that to acquire links from sites with good ‘link metrics’ was key to success. Since the original Penguin, possibly before that, this has changed.

Links are still very much the signal used by Google to order their search results but which sites actually pass their full value and under what conditions is something every SEO has to contend with.… Read the rest

What Every Web Design Client Should Know

webdesignLooking for a web designer (or web design company) can be something of a minefield – there is potential for lots of technical jargon, graphic designer waffle and mysterious sounding acronyms.

So how can a web design client prepare themselves (and their future web designer) for a smooth process with a final outcome that pleases everyone?… Read the rest

Is Social becoming Pay to Play?

facebook-pay-to-play

 

facebook

 

Social Media Channels are constantly expanding their services, especially with the need to stay in the game, to adapt to consumer needs and to constantly being a platform reaching its frequently growing audience.

If we think back to early stages of Facebook, where liking a page would have increased your business activity.… Read the rest

The Best Guide to Link Building in 2015 You’ll Ever Read!

Before I go any further, these are my views and not the views of my employer.

Just to be clear, this is not going to be the typical “Guide to link building in [insert year]“. The Internet has been awash with these predictions on link building strategies for many years, mainly in the hope of high rankings and potential traffic.… Read the rest

Smaller Screen, bigger Punch- How mobile is developing

 

smartphone

 

 

Over the years, many of us Search Engine Marketers have developed the skill to read between Google’s lines. Like politicians, it’s often very difficult to get a straight answer, to a seemingly straight forward question.

Google have been pushing the notion lately that making mobile websites as user friendly as possible is key.… Read the rest

Ello Is It Me You’re Looking For?

Last month we saw the launch of Ello. The invite only social media platform that claimed to be rebelling against Facebook with its simplistic, no advertising, image heavy approach. After a few days of digital marketers making a fuss about it all went a bit quiet for Ello…

ello_marketing_signals

 

Nothing New To See Here

Ello provided us with nothing new, it was the same old structure just without the advertising (how long could that have lasted?).… Read the rest

The penguins are coming!

If the chatter on the line is anything to go by we are expecting the latest refresh of Google’s Penguin filter any day. For some the update is likely to bring much needed relief and recovery and for others it will mean being thrust into the purgatory of suppressed rankings for months.… Read the rest