Posts by Lucas Gonzalez-Fernandez

Golden Rules On How To Write a High-Impact Headline

In digital marketing, content is king. This means that we must communicate well researched information (that is of high value to the target demographic) through the most appropriate channels. However, some marketers are not fully aware that a distinct headline can in itself help to drive traffic – you could, for example, write the perfect article but fail to achieve a high level of engagement due to an uninteresting headline.… Read the rest

Renew, Reuse & Recycle – How to Give Your Content a Spring Clean

Creating high quality and engaging content is one of the most effective ways to promote your business on the internet. The benefits are threefold. Firstly, it will put your message across to existing and prospective customers who are browsing your site.… Read the rest

How to find free stock images online for your website or blog

“A picture is worth a thousand words….”

If you run a website or blog, it’s really important you use original and high-resolution images. Using high-quality imagery will help to give your site trust and credibility from those who visit it. However images are not only important for your website, they are also important for using on social media.Read the rest

Do shares on social media improve your SEO?

Link building is imperative to increasing your domain authority and page rank, but not any type of link is valid. You need to create interesting and high-quality links for your target audience. For this purpose, you need to bear in mind the following factors:

  • Topic-related links: The links must be related to the topic of your article and must match the theme and keywords used across it.
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Technical Trends in Blogging for 2017

Let’s take a look at some of the biggest trends we can expect to see in blogging this year.

We’ll consider existing trends like Responsive Web Design (RWP) and new trends like Google Voice Search.

AMP and Accessible Content

You might not be aware of the importance of your website performance across all devices and speed delivering content, however, according to a study carried out by Kissmetrics, 40% of mobile users bounce out of a page if it doesn’t load in just 3 secs.… Read the rest

Five Mistakes You Didn’t Know You Were Making

In my previous blog post, I talked about how to improve your website instantly with only a few tips, but I did not begin to discuss what elements you should avoid including in your blog. Believe it or not, it doesn’t matter how much money you invest in owning the best design on the web if you don’t take into account some factors that may be annoying for your audience.… Read the rest

INSTANTLY IMPROVE YOUR WEBSITE WITH THESE TIPS

I am sure that in your workplace or circle of friends you already know somebody who runs a blog or shows interest in delving into the blogging world. You might have heard through the grapevine that it is a “quick” way to make extra money as a side job, or that it is even an effective therapy to grow personally and heal wounds from the past.… Read the rest

Metrics Matter: Domain Authority, Citation Flow and Trust Flow

As a professional digital marketing agency, it is vitally important for Marketing Signals to maintain and increase an inventory of high quality websites and blogs. In order to provide our clients with the best choices to expose their businesses on the Internet.… Read the rest

Infographics: the right choice for your business

Infographics: the right choice for your business

Infographics are gaining ground in digital marketing nowadays as an increasing number of companies are realizing that it is the best way to put complex information across and to be shared. Infographics are defined by their eye-catching colors and design, funny vignettes and texts, engaging content and information easy to digest and remember.… Read the rest