Posts by Charlotte Lewis

5 Ways To Increase Your Blog’s Exposure

It would seem that every man and his dog has a blog these days, from your kids to your colleagues and your next door neighbours. But, having a blog is an important entity for every business. As not only does it reflect your brand or company values, personality and expertise.… Read the rest

Is Your Content Clickable?

Clickable content starts off with great copy. But how do you get people to click on that link and start reading it?

If you have found yourself becoming increasingly frustrated or disappointed over the lack of clicks on your tweeted links, or page views of your latest blog posts.… Read the rest

Will Content Still Be King in 2016?

“Content is King” Bill Gates, January 1996

Following on from David’s blog post the other week, which looked at how link building will change in 2016? I thought I would ponder on whether content will still be king in 2016, from a blogger’s perspective and 20 years on from Bill Gates’s statement.… Read the rest

How To Avoid Keyword Stuffing

Keyword stuffing may seem like an old school black hat SEO tactic, but I can assure you that there is likely to be many offenders still around in the digital hemisphere and some who don’t even realise that they are doing it.… Read the rest

Internal Linking: Do’s and Don’ts

If you are not already linking internally on your website or blog, then this is a fatal error that you should fix without delay! “Why?” I hear you ask. For those of you not already adopting an internal link building strategy, you are missing a major fundamental of on-page SEO: allowing your users to navigate with ease around your site.… Read the rest

Blogging Basics Checklist

Blogging basicsWe all know the importance of maintaining an up-to-date blog and creating fresh content for both Google and your readers. But are you missing out on these blogging basics? Below is a checklist of five questions to ask yourself when putting a new blog post together.… Read the rest

10 Tips for Creating Engaging Blog Content

Tip for creating engaging content

If your audience can’t connect with your blog content, chances are they will click off the page or be put off returning for future posts. Below are ten tips that will help you to create engaging blog content that will attract and retain blog readers.… Read the rest

4 Reasons To Measure Your Blog Post Performance

With any online marketing campaign, you will look to monitor the successes and fails via methods including (but not limited to) Analytics traffic, keyword rankings and conversion reports. This information then helps to adjust the strategy when required and for you to see what works and what doesn’t.… Read the rest

Are you prepared for Google’s mobile-friendly algorithm update?

As Google have now officially announced the roll-out of their mobile-friendly update, which is set to happen on the 21st of April and will likely last for the duration of the week. With that said, there is no better time than the present to ensure that your website is mobile-friendly.… Read the rest

Sparking Customer Interaction via Social Media

With social media users exceeding a whopping two billion worldwide last August, according to wearesocial.net,  it is clear to see that businesses utilising their social media channels are already winning and a step ahead of the competition neglecting social fans.… Read the rest