Posts by Ben Atherton

Supercharged Rankbrain Content (the rise of medium tail)

Rankbrain does what Hummingbird was supposed to do. Hummingbird itself replaced Caffeine. And Caffeine was built on the success of two other … OK I’ll stop. The point is that Google has a long history of rolling out algorithm updates that ‘promote or punish’ when it comes to content.… Read the rest

My Marketing Signals Anniversary

HAPPY WORK BIRTHDAY TO ME!!!

Today marks my one year anniversary at Marketing Signals. It’s been 12 whole months since I took on the mantle of Digital Copywriter. Thinking back, I’ve covered some serious ground. I’ve written for fashion. I’ve written for travel.… Read the rest

SEO – is good grammar essential?

Let’s start the new year with a recap on an old question. Is good grammar an SEO ranking factor? Those who follow the forums will tell you that while the answer isn’t clear, it’s probably no.  However, it’s a no with many caveats and pot holes to bear in mind.… Read the rest

How I Became A Writer

I met Helen online. I never thought I’d be the kind of person to find ‘the one’ over the internet, but that’s what people do now. Between working all day and avoiding the gym all night, there’s almost no time at all to break out the duty-free aftershave and pretend 30 is still young enough for night clubs.Read the rest