Are you prepared for Google’s mobile-friendly algorithm update?

As Google have now officially announced the roll-out of their mobile-friendly update, which is set to happen on the 21st of April and will likely last for the duration of the week. With that said, there is no better time than the present to ensure that your website is mobile-friendly.

Mobile Friendly Website Tips

There is no escaping the fact that with each and every new smart-phone release more and more people are using their mobile phones as their first port of call to crawl the web, from online shopping to keeping up to date with the latest updates from their favourite brands and celebrities via social media. So, in order to keep up with the trends, if you don’t have a mobile-friendly website, this is something that you should think about investing in ASAP!

Last week Google held an Google+ Hangout Q&A on the upcoming mobile-friendly algorithm and it appears that the impending update is going to take no prisoners. Claiming that your website will either be classed as mobile-friendly or non mobile-friendly, it seems that Google aren’t offering any middle ground on this one.

As we all wait in anticipation as to what surprises Google’s mobile-friendly update has in store, it is pretty safe to predict that if you do not have a mobile-friendly website in place that this algorithm may give you a big slap around the wrist, whilst you see your fellow competitors that have existing mobile friendly sites in place, most likely thrive in the process.

If you would like more information on what constitutes the building blocks of a mobile friendly website, you can read our previous blog post here. Or, you may find our article on how the mobile-friendly algorithm update will affect PPC of more interest, which you can also read here.

If you do not know whether you website is mobile-friendly or not, one quick way to check is by using this free online tool from Google here.

If your website isn’t mobile friendly then we would suggest fixing this as soon as you possibly can, which is why the team here at Marketing Signals are on hand to help. For more information please contacts us today.

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Charlotte Lewis

Charlotte Lewis

Charlotte graduated in 2009 from Edinburgh Napier University with a degree in Media, Culture and Society. Responsible for managing content and outreach projects for our clients. Charlotte also shares her digital passion through blogging and social media.