A brief history of Penguin and Panda

The joys of SEO in the modern world! A world of Penguins and Pandas! Here is an overview of the Google updates:

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Gareth Hoyle

Gareth Hoyle

Let’s kick this section off with a sound-bite: I graduated in 2006, finishing top of my year in e-Business. As good as that sounds, book smarts doesn’t always translate into business acumen - what people really want to know is how I went from ‘fresh faced uni graduate’ to establishing my own highly successful international digital marketing agency. It wasn’t easy.

Here’s my advice. The formula to success comes down to one word. Leadership. The difference between book smarts and leadership is that even the strongest university degree in the world will only teach you the way, but a leader is able to take that knowledge and combine it with instinct and honesty to show the way. I may not always lead my staff and clients in the direction they want, but I always take them where they need to be.

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