If your audience can’t connect with your blog content, chances are they will click off the page or be put off returning for future posts. Below are ten tips that will help you to create engaging blog content that will attract and retain blog readers.
Write on topics you are passionate about. If you have no interest in what you are writing, this will come across to your audience and could easily lose their attention.
Keep a Finger on the Pulse
Keep up to date with industry blogs and current trends. This will help to keep your content fresh and ignite new blog topic ideas. There are a number of tools to help you keep on top of this, starting with Google Alerts and Google Trends.
First Impressions Count
Write a catchy title to attract readers. Try to start blog posts with an engaging opener and use the best image to tell your readers what is to come.
Keep It Short and Sweet
Write punchy, short sentences to keep your audience engaged.
Utilise headings, sub-headings, bullet points and paragraphs to shape your content and make the reader experience more enjoyable and easier to read.
Build your brand through your tone of voice and express your personality in blog posts. Try to keep this concurrent throughout.
Engage The Audience
Where possible, write in the second person and engage readers with ‘you’ and ‘your’, rather than detaching them from your content.
Don’t Be Sales Focused
Don’t just push your brand in blog posts. Your blog is a space to build your voice in the industry. By discussing relevant topics other than your services, you will build a trustworthy voice with your audience as an industry expert.
Imagery Is Important
As can be seen from the popular rise of social media channels such as Instagram and Pinterest, readers like to engage with imagery, sometimes more than text. So be sure to include relevant and inspiring imagery in your posts.
Have Fun With It
Most importantly, have fun with it! If you get your creative thinking cap on and can add a new angle to an existing topic or story, then it will make your blog content fresh and more enjoyable to read. Going back to point one. If you are passionate about the content you are writing, this will shine through in your posts and readers will also pick up on your enthusiasm.